A spokesperson representing HTC has informed AndroidPit that the company is stopping sales of all HTC phones effective immediately in Brazil. They have already released dozens of employees and are leaving the Brazilian smartphone market for the time being.
The HTC One line was slated to be released in Brazil, and now with this developing news story HTC has cancelled those plans but will still provide customer support for current Brazilian customers. Apparently HTC has been losing market share in Brazil for quite a number of years now, with Samsung and Nokia surpassing them. Thus, rather than trying to gain some headway, HTC has just stopped things all together and decided to cut their losses. There’s no indication whether HTC plans on returning to Brazil, but with over 27 million phone subscribers in Brazil I wouldn’t be surprised at all if HTC decides to take another crack at it in the near future.
Any of our Brazilian readers out there disappointed with this decision from HTC? This story is still developing so stay tuned…
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