Study finds that Google’s Nexus 7 commercial is more effective than Apple’s new ads

If you watch TV regularly or if you like to read tech blogs, you are probably aware of two ad campaigns from two major technology companies that have been airing for the last weeks.

First, Google has launched a minute-long commercial for its new Nexus 7 tablet, called “Camping”. The spot features a father and his son, spending quality time together, seemingly in the wilderness, accompanied by a Nexus 7 tablet. The two protagonists use the Nexus as a compass, to play some chess on a rainy day, or to read The Little Prince before going to sleep. Overall, the ad conveys a feel-good message, showing how the Nexus 7 can make life better for its users.

Here’s Google’s Camping spot:

The second major campaign is Apple’s “Genius” series of ads, which feature a young Apple Store Genius that helps out hapless people use their Apple products. We have a guy that he thinks he bought a Mac (it’s actually a PC, imagine the horror), an exec that needs to prepare a presentation on his MacBook to get back in his wife’s good books, and a father that wants to document the birth of his child,  by using off course, Apple apps. Apple’s three new ads were panned across the web, and some even went so far as to call them embarrassing and dumb. The main gripe seems to be that Apple always boasted that its devices are easy to use, which is the complete opposite of the pitch in the Genius campaign.

Check out Apple’s new ads yourself.

A study by Ace Metrix, a company that specializes in measuring the effectiveness of ads, has found that Google’s commercial has been received better than Apple’s campaign. Of the three Genius ads, only one managed a score in the upper half of Ace Metrix’s effectiveness scale. Google’s ad had a better impact, with Ace Metrix giving it a score of 662 out of 950. For comparison, before the Genius campaign, Apple’s commercials scored an average of 620.

Which ad is your favorite? Do you like Google’s Camping commercial? Do you think that the negative reaction to Apple’s ads is exaggerated? Let us know!

View the original article here

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Sprint Galaxy Nexus update removes local search function

As reported earlier today, Sprint began rolling out an update for the Galaxy Nexus phone. Likely requiring a few days to reach all devices, the update modifies the received signal strength indicator (RSSI), adds support for Sprint TV, and adjusts LTE settings to default to “on.” The update does a little more than that though – it removes local search capability.
For those jumping into the saga at this point, the local search capability refers to the ability to search contacts or files on the phone using the same search box one would use to do a search of the web. This capability has become the focus of a legal battle involving Apple, who obtained a preliminary injunction blocking sales of the Galaxy Nexus.  The solution for carriers and the manufacturer, Samsung, has been to disable local search until the litigation is resolved.
Followers of the lawsuit are probably not surprised by this move by Sprint. They may be surprised that Sprint did not disclose this part of the update.

Source: Android Central

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US Retailers Reporting Google Nexus 7 Tablet As Sold Out

Looks like Google may have hit a home run with the $199 Nexus 7 tablet (read our full review here). According to Reuters, retailers across the US are reporting their stock as being sold out. So far, GameStop, Staples, Sam’s Club, Office Depot, and Walmart have all run out of their pre-order allotments before the Nexus 7 even hit store shelves.

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